Everyday Carry

The E-Myth Revisited

Why most small businesses fail: the owner is good at the work and therefore keeps doing the work.

Every Dad Carry is reader-supported. If you buy through links on this page, we may earn a commission at no extra cost to you. Learn more.

Mike ManningBy Mike Manning
Marine veteran, gym owner, dad
Recon Report: full review pendingPhotos: Michael E. GerberUpdated 2026-10-04
More from Michael E. Gerber

Product Information, Not A Review

Specs, pricing and buying notes taken from the manufacturer so you can compare this against whatever else you are looking at. I have not had this one in my hands. When it goes through real use it gets rewritten as a full review, with a rating and my own photos.

The E-Myth Revisited

Quick Specs

CategoryEveryday Carry
BrandAmazon
ReviewedOct 4, 2026
AuthorMichael E. Gerber
CategorySmall business
FormatsAudible and print

What Stands Out

  • Names the exact trap of owning a small business rather than a job that owns you
  • The technician, manager, entrepreneur split is genuinely clarifying
  • The systems argument is what lets a small business run without you in it
  • As a gym owner: this one hit close

What To Check

  • The fictional pie shop framing wears thin
  • Written in 1995 and shows it in places
  • Repetitive once you have the main idea

What it is

Why most small businesses fail: the owner is good at the work and therefore keeps doing the work.

Audiobook or print

Both links are below, and for some books on this shelf that choice genuinely matters. Narrative and memoir usually win on audio. Anything you will want to flip back through — frameworks, diagrams, protocols — is better in print, and I say so on the pages where that applies rather than pretending every book works both ways.

Who should skip it

The cons above are the honest version. If two or more of them describe you, this is not your book, and there are forty-four others on this shelf.

The Short Version

If you own the business and cannot leave it for a week, this is the book.

Mike Manning

MIKE MANNING

Founder, Every Dad Carry

Dad | Coach | Marine Corps Veteran

Ready to buy?

The E-Myth Revisited

Related Gear